Projects
Below are just a few examples of projects that I have worked on throughout the years. If there is something additional or specific you would like to see, please let me know.
Comic Con Okinawa 2015
Marketing Manager
Working with a brilliant team, I used my marketing expertise to create a campaign of print ads, written articles, social media, web, broadcast and radio inputs that led to an increase in attendance from 5,200 attendees in 2014 to over 10,600 attendees in 2015.
We created a variety of advertising campaigns to catch the interest of potential attendees. This is one version published in both on base and off base magazines.
This is another example of an advertisement that was used in a variety of publications to promote the event.
We created a variety of advertising campaigns to catch the interest of potential attendees. This is one version published in both on base and off base magazines.
ESPN Armed Forces Classic 2015
Marketing Manager
In 2015, I successfully promoted the Armed Forces Classic held on Camp Smedley D. Butler through print ads, digital platforms, social media, television and radio which was aired nationally and attended by over 3,000 active duty marines.
To help guide attendees through the game event, we created a program.
We created merchandise that attendees could buy to commemorate their attendance at the event.
An example of a post that was organized for the Armed Forces Classic on the MCCS Okinawa Facebook page.
To help guide attendees through the game event, we created a program.
IMTS 2018
Marketing Manager + Show Organizer
As Marketing Manager for EMAG, one of my responsibilities is the planning, marketing and execution of Trade Shows in North America. Our largest show, which in 2018 welcomed 81,000 attendees, is always IMTS.
I organize, prepare and execute everything from budget, booth design, promotional campaigns, in-booth events, analytic collection + analysis and follow-up's.
Here is the invitation from 2016.
To promote the event, I created a microsite. This is the latest version, scheduled to run for the 2020 event which was unfortunately cancelled due to the pandemic.
This was a feature in one of our monthly newsletter about the event.
To promote the event, I created a microsite. This is the latest version, scheduled to run for the 2020 event which was unfortunately cancelled due to the pandemic.
EMAG Social Media Humanization Campaign
Marketing Manager
Social media is critical in the promotion of a brand, but followers don't always want to see pictures of machinery and products - they want to know they are working with real people. To showcase this, I implemented a "humanization" campaign for the EMAG social media accounts. Within four months we saw a 16% increase in new followers, 70% increase in average weekly page views, 94% increase in average weekly impressions and 192% increase in average weekly clicks.
One example of the "humanization" campaign that I implemented to help increase engagement and follower rates.
One example of the "humanization" campaign that I implemented to help increase engagement and follower rates.
One example of the "humanization" campaign that I implemented to help increase engagement and follower rates.
Social Media Examples
Marketing Manager
With social media, diversification is critical. When I'm responsible for any social media platform, I like to implement a variety of content that shows the entire scope of what a company does, as well as their values. These posts are just a few examples of graphics used in the past to demonstrate different capabilities of a company, in different way.
Social media post that was used to celebrate International Women's Day
Social media campaign promoting the benefits of preventive maintenance.
Social media post that was used to celebrate International Women's Day
Product Branding
Marketing Manager
For product branding and promotional campaigns, I focus on creating an all encompassing plan. This includes focusing on who we are targeting and building a campaign directly for them. Campaigns include a variety of social media, digital, e-mail, print, promotional, and other channels to reach our target consumer. Here are some graphic examples of what I've done in the past.
Social media post for MIND campaign
Graphic displaying process and parts it creates.
Graphic for turning+power skiving campaign
Social media post for MIND campaign